Relevancy: If your domain name is relevant to your website’s content and target audience, it can help you rank better for related keywords. For example, if you have a website about pet care and your domain name includes the keyword “pet care,” it can help you rank better for that keyword.
Branding: Your domain name can also help with branding and recognition. If your domain name is memorable and easy to spell, it can help people remember your website and come back to it.
Backlinks: Backlinks are links from other websites to your site, and having a domain name that is relevant to your content can make it more likely that other websites will link to your site.
Trustworthiness: Some domain names may be associated with spam or other low-quality websites, and this can negatively affect your SEO performance. It’s important to choose a domain name that is trustworthy and reputable.
Overall, while domain name can have an impact on your SEO performance, it’s just one of many factors that search engines consider when ranking websites. It’s important to focus on creating high-quality, relevant content and optimizing your website for search engines in other ways, such as through on-page SEO, backlink building, and technical optimizations.